JOURNAL · 2026

I write about performance, architecture, AI.

Short notes from daily development. Focus: WordPress performance, headless setups, AI tools, Core Web Vitals.

Mar 2026

The WooCommerce checkout that converts: 9 micro-fixes from a real audit

A store checkout audit — from 71% cart abandonment down to 48%. Nine concrete fixes with code snippets: single page, no gating, autocomplete, mobile inputmode.

WooCommerceUXPerformance
9 min read
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Feb 2026

Headless Woo + Next.js: when it's worth it (and when it isn't)

Headless WooCommerce with Next.js sounds sexy, but it costs 3x more than a native store. A decision matrix across 4 axes for when it makes sense.

WooCommerceNext.jsHeadless
8 min read
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Jan 2026

LCP over 2.5s? The 7 most common causes in practice

Pattern matching from 30+ audits over six months. Seven concrete causes of slow LCP, each with identification via the WebPageTest filmstrip and a fix with real code.

PerformanceCore Web VitalsWordPress
8 min read
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