CASE STUDY · 2021
Krivošík – Earthworks
Company website · WordPress
1st page
Google · “zemné práce Piešťany”
1st page
Google · “výkopové práce Piešťany”
1,500+
visits per 6 months
Brief
A company website with strong local SEO for a sole trader in earthworks and excavation near Piešťany — services, a portfolio of jobs, and the phone number within reach.
A company website for a sole trader in earthworks and excavation around Piešťany. The goal is simple — when someone in the region searches for excavation, utility connections or ground works, they find Ľubo and have his phone number within reach right away.
The site also serves as a portfolio of completed jobs (excavation, utility connections, foundations, ground works) — real on-site photos instead of stock images build trust.
The focus was local SEO. The site holds the first page of Google for both “zemné práce Piešťany” and “výkopové práce Piešťany,” which is where real enquiries come from. Built on WordPress with the Impreza theme, mobile-first. I have maintained the site ever since — adding new jobs and making small tweaks.
Process
01
Discovery
1 day
Goals, local keywords (“earthworks” / “excavation” + Piešťany), a quick audit of regional competitors.
02
Design
2 days
Mobile-first layout on the Impreza theme — services and phone number in the first section, a dedicated jobs section.
03
Build
1 week
Impreza theme setup, a portfolio gallery from real on-site photos, a contact form and click-to-call.
04
Launch + local SEO
1 day
GA, Search Console, on-page local SEO, LocalBusiness schema, sitemap — targeted at leads from around Piešťany.
05
Ongoing maintenance
ongoing
Adding new jobs, updates, and small tweaks as needed.
STACK
WordPress Impreza (theme) Local SEO Jobs gallery