CASE STUDY · 2025
Profi House
Business website · WordPress
2,500+
visits per 6 months
2.4%
lead conversion
60+
leads per 6 months
Brief
Construction company website for lead generation — services, project portfolio and inquiry contact forms.
Business website for a construction company specialising in new builds, renovations and engineering networks. Main goal is lead generation — first-scroll section shows project types with a free-consultation form within reach.
Portfolio is organised by category (family houses, restaurants, garages) with before/after galleries. Local SEO targeting for regional construction inquiries.
Build took 3 weeks, and I’ve been actively maintaining the site since — adding new project entries, plugin updates, small UX tweaks based on analytics feedback.
Process
01
Analysis
2 days
Workshop with the client, competitor audit, defining goals for lead generation and regional SEO strategy.
02
Design
4 days
Wireframes, mobile-first prototype with portfolio split by category (family houses, restaurants, garages) and a free-consultation form within reach.
03
Build
9 days
Custom WordPress theme, ACF fields for projects with before/after galleries, Contact Form 7 wired to the client's inbox.
04
Launch
1 day
Production deployment, Search Console, GA4, sitemap, technical SEO audit.
05
Speed optimisation
2 days
Gallery lazy-loading, WebP image compression, server caching — final LCP under 1.5s.
STACK
WordPress Custom theme ACF Contact Form 7 Lazy-loading